CUSTOMER EXPERIENCE: Be human

I was second in line at the customer service desk where the elderly woman in front of me was trying to return a t-shirt.  I was paying no attention until I realized the customer was saying the same thing over and over again: “But, if I didn’t buy it here,...

Building customer loyalty: Here is the key

There’s no doubt we are in a global economy, which means we’ve got to have a whole new view of our competitiveness as companies. In his article, “If you don’t, someone else will … the key to customer loyalty”, Guy Arnold suggests that it’s no...