Customer service: apply these four core beliefs

by | Oct 15, 2015 | Businesses

According to this article from SalesThroughService.com, the key to providing excellent customer service is to keep it simple and to do it well. That makes sense.  The author asserts that one way to simplify the way you think about the customer service you provide is...

The Most Effective Mystery Shopping Programs

by | Oct 9, 2015 | Businesses

Dissatisfied customers tell an average of 10 people about their bad experience. One in five tells 20 people. It’s painfully obvious what this can do to your bank’s reputation and profitability. But what can you do to build customer loyalty and avoid this erosion? How...

CUSTOMER SERVICE: Four rules to follow

by | Oct 6, 2015 | Businesses

This article from Staples.com reviews the principles outlined in the book Innovating Analytics, by Larry Freed, a customer experience and analytics expert. The author proposes four rules for enhancing customer loyalty. 1. Customer retention should be priority one...

The 3 Ways to Select the Best Mystery Shopping Firm

by | Oct 6, 2015 | Businesses

Quality – Speed – Price. These are the top priorities of clients searching for a mystery shopping firm. 1. Quality – Look for an established mystery shopping firm which is a member of its trade association – the Mystery Shopping Professionals Association (MSPA). MSPA...