Customer loyalty: Don’t lose it over a lemon

Customer loyalty is a precious commodity for any business. In my small town there is exactly one place to dine out for breakfast.  Consequently, nearly every resident could be considered a loyal customer of the place.  One of my neighbors actually goes there every day...

Customer service satisfaction: Don’t be *that* guy

Keeping your promises can go a long way toward customer service satisfaction. Randy and I got along swimmingly.  We got to be good buddies, actually.  Randy (not his real name) was the customer service person assigned to my account as I tried to launch a new software...

Mystery shopping: A way to know thy competition?

Your business may stand out from the crowd today, but to think it always will is to put yourself in danger of losing customers. Someone else out there is, no doubt, working at this very moment on something bigger, better, and different from you. According to this...