The Many Uses of Mystery Shopping

Mystery shopping – getting a customer’s eye view of your business – is widely recognized as a valuable marketing and customer service tool. What is often not recognized is the many ways a mystery shopping program can be utilized. Here are some ideas...

Mystery Shopping As A Quality Assurance Tool

Quality assurance in service industry is a tough task. Quality is considered good if end product or service meets the set specifications. But determining the specifications in case of service is tedious. This is because the expectations and aspirations of different...

How to Get Better Results from Mystery Shopping

In this era of communication, where a million ways exist to transfer vast amounts of information in the blink of an eye, clients always demand results as quickly as possible from their service providers. The field of mystery shopping is no exception to this, and it is...