by studio98 | Feb 4, 2011 | Businesses
Get your front line on board. It’s vital that the people responsible for the results of the mystery shopping program understand and support the program, especially if incentives are based on the results. Before the program is finalized, management MUST make...
by studio98 | Jan 25, 2011 | Businesses
Successful mystery shopping doesn’t just happen. It requires more than someone just deciding to do it, and then finding a provider. Here are some things to consider: Know your objectives. Goals must be defined in specific and measurable terms. Do you want to...
by studio98 | Nov 21, 2010 | Businesses
Back in my days when I worked in retail for a number of years I wished I had a job where I would evaluate sales associates on their customer service skills. We had comment cards available to all our shoppers if they chose to comment about our service, but it wasn’t...
by studio98 | Sep 11, 2010 | Businesses
Financial Institutions Can Receive Shopping Reports Via E-mail When Judi Hess, President of Customer Perspectives, a mystery shopping provider based in Hooksett, New Hampshire, began working in the mystery shopping business 22 years ago, she spent a large amount of...
by studio98 | Sep 11, 2010 | Businesses
“Night Away” Vouchers And iPod Shuffles Awarded For 100-Plus Scores When Merchants Bank ($1 billion, Burlington, Vermont) updated its mystery shopping program three years ago, it had two main goals: Goal #1: The bank wanted to find a mystery shopping...
by studio98 | Sep 11, 2010 | Businesses
Expert Offers Advice On How To Design Your Program A common error that financial institutions make when designing a mystery shopping program is to assume that customer service and product sales require the same skill set, says Jack Geiger, Senior Marketing Research...
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