Keeping a customer for life is worth the investment

Building trust and establishing a relationship with your customer are keys to creating a lifelong customer, according to this Forbes article. Such a relationship can start by making sure you’re delivering the “wow” in customer service. You go beyond what that customer...

Look at Your Business from the Customer’s Angle

From your customer’s point of view, your business practices may look a lot different than you think.  Have you done anything lately to try to see things the way your customer sees them? This article by Kathy Breitenbucher suggests you fill out the same forms you...