by studio98 | Feb 24, 2012 | Businesses
New Hampshire’s Service Credit Union relies on mystery shopping to keep up with customer expectations. Dan Clark, vice president of branch administration for Service Credit Union, says that branch employees, for example, are expected to use customers’...
by studio98 | Feb 15, 2012 | Businesses
[adapted from 1to1 Media newsletter] Social media like Facebook ad Twitter aren’t affecting the value of hiring a mystery shopping service. That’s the view of Customer Perspectives owner Judi Hess and others in the industry. Mystery shopping is “a means to measure...
by studio98 | Feb 6, 2012 | Businesses
(By Judi Hess – President, Customer Perspectives)If you’re a bank that has used the services of a mystery shopper company such as Customer Perspectives, you’ll get more value from your investment if you share the resulting data across departments and encourage...
by studio98 | Dec 16, 2011 | Businesses
Customers do not want to hear about your problems when you fail to meet their expectations. They don’t care that it was your…suppliers’, employees’, weather’s fault. They want you to do what you said and, when you can’t, set it right. No matter what went wrong, if you...
by studio98 | Dec 12, 2011 | Businesses
The process of using a mystery shopper to evaluate your business usually focuses on the customer service you and your employees are offering. But just what constitutes good customer service and a good customer relationship? This article highlights eight top areas to...
by studio98 | Dec 9, 2011 | Businesses
So, let’s say you’ve had a mystery shopper come to evaluate your business through an agency like Customer Perspectives. Then what? How do you best approach your employees about making improvements or to get their feedback on the types of things measured in the mystery...
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