by studio98 | Aug 15, 2012 | Businesses, Shoppers
In article on AssessmentCompetency.com written by Joseph Then, the mystery shopping process in a retail setting is explained. The author writes that mystery shopping is a method to evaluate employee performance by watching the way an employee interacts with a...
by studio98 | Aug 10, 2012 | Businesses, Shoppers
In an article from the Daily Local News of West Chester, PA, Gretchen Metz, writes that mystery shopping is a way to determine whether the customer’s impression of a store’s customer service is in sync with the store’s promise of good customer...
by studio98 | Aug 10, 2012 | Businesses
What issues are your grocery store clients facing and combating? What are you clients measuring more than anything these days? Two trends really dominate what we’re seeing from consumers. First, consumers are more value-conscious than ever. That doesn’t necessarily...
by studio98 | Aug 1, 2012 | Businesses
In an article written by Janice Jones and posted on ArticleBlast.com, she states that many business owners rely too heavily on advertising and marketing to build their company success and creating a brand name for themselves. However, she writes that should not be the...
by studio98 | Jul 28, 2012 | Businesses
An article published on Rave the Web reports that companies are increasingly turning to the services of a mystery or secret shopping firm to provide a “reality check” on whether or not their brand promise is fulfilled when customers are served by their...
by studio98 | Jul 20, 2012 | Businesses
Office Depot’s president Kevin Peters described his recent experience “mystery shopping” his own company. Here we provide excerpts from his article originally published in the “Harvard Business Review”. Peters came on board in 2010 and...
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