by studio98 | Dec 4, 2014 | Businesses
On a blustery, winter day I happened upon the PERFECT pair of summer sandals in the clearance section of a sporting goods store I had wandered into merely to kill time. The price sticker on the lonely pair was ripped and hard to read, but the price was still clearly...
by studio98 | Nov 18, 2014 | Businesses
The banner on the web site said “Free art setup.” But when the customer went to order a product with his business logo on it, a setup charge was added. He mentioned this to a customer service rep, who explained that the banner was referring to a different type of...
by studio98 | Nov 14, 2014 | Businesses
It was one of the more stupid things I’d done in a long time: With a rare Saturday all to myself, I hopped in the car and drove 1.75 hours northward to a tourist/shopping destination, King Arthur’s Flour in Norwich, Vermont. I had one required purchase to make, and...
by studio98 | Oct 29, 2014 | Businesses
A customer alerted a business from which he had just purchased something that he had been charged twice for it, according to his credit card statement. The business had used a card swiper attached to a Smartphone to run the card. When the business owner checked with...
by studio98 | Sep 17, 2014 | Businesses
Although I own a nationwide mystery shopping firm, I appreciate that there are many ways to measure customer service. Why choose just one? Indeed, service is SO critical to your company’s success, why not use them all? 1. Survey your most important customers,...
by studio98 | Sep 15, 2014 | Businesses
This article looks at some relatively minor changes you might be able to make within your business that could result in improving the experiences your customers are having with you. 1) Technology: Take a look at all the ways a customer communicates with you to...
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