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Our blogIt’s All About the Customer Experience!
Although the significance of customer relations to your overall marketing strategy is inestimable, clearly your marketing dollars are ill-spent if you fail to upgrade the capabilities of your customer contact employees. Advertising promotes interested propects, but...
Customers Shunning Shoddy Service
Just as today’s consumers are shunning shoddy merchandise in favor of longer lasting quality products, so too are they rejecting shoddy service. In our increasingly impersonal world, customers value being recognized and treated as individuals. This is only slightly...
Who “Holds” Your Company’s Reputation?
Part 1 Is direct contact with customers intensive at your bank or credit union? If so, you are putting your organization’s reputation and credibility in the hands of each employee who interacts with your customers. Do you have a systematic and objective way to...
The lifetime value of good customer service.
There is a Target and a Walmart in my neighborhood. Prices are pretty similar – Walmart is probably cheaper. Why then, do I continuously find myself at Target for various and sundry items? In short, Target “gets” the concept of customer service. Whenever I need to...
More Mystery Shopping Success Tips By Judi Hess
Get your front line on board. It's vital that the people responsible for the results of the mystery shopping program understand and support the program, especially if incentives are based on the results. Before the program is finalized, management MUST make sure key...
Mystery Shopping Success Tips by Judi Hess
Successful mystery shopping doesn’t just happen. It requires more than someone just deciding to do it, and then finding a provider. Here are some things to consider: Know your objectives. Goals must be defined in specific and measurable terms. Do you want to...
Mystery Shopping – Ten Helpful Tips
Back in my days when I worked in retail for a number of years I wished I had a job where I would evaluate sales associates on their customer service skills. We had comment cards available to all our shoppers if they chose to comment about our service, but it wasn’t...
Mystery Shopper – A Fun Job That Keeps On Growing
Mystery Shopping is a process through which companies can measure the quality of their retail or service facility by gathering certain information about their establishment, products and employees through the services of an unknown shopper. A Mystery Shopper acts a a...
Make Extra Money: Become a Mystery Shopper
Link Up With Mystery Shopper Web Sites, But Watch Out For Scams Many people have heard of mystery shopping, but not all of us understand exactly what it's really about. Mystery shopping is focused on monitoring and improving service quality to ensure consistency with...
Lure of Mystery Shopping Bait for Scams
For some people, the idea of getting paid to shop sounds like a dream job. All too often, ads for mystery shoppers are misleading. There are some tips on how to spot the real thing. Undercover groups of shoppers can be lurking on any aisle of your favorite store or at...