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Our blogAn Interview with a Great Grocery Store Client
What issues are your grocery store clients facing and combating? What are you clients measuring more than anything these days? Two trends really dominate what we’re seeing from consumers. First, consumers are more value-conscious than ever. That doesn’t necessarily...
Benefits of Mystery Shopping
In an article written by Janice Jones and posted on ArticleBlast.com, she states that many business owners rely too heavily on advertising and marketing to build their company success and creating a brand name for themselves. However, she writes that should not be the...
Clandestine Tools of Mystery Shopping
An article published on Rave the Web reports that companies are increasingly turning to the services of a mystery or secret shopping firm to provide a "reality check" on whether or not their brand promise is fulfilled when customers are served by their employees. The...
Office Depot’s President Mystery Shops His Own Company
Office Depot's president Kevin Peters described his recent experience "mystery shopping" his own company. Here we provide excerpts from his article originally published in the "Harvard Business Review". Peters came on board in 2010 and one of his first tasks was to...
Use mystery shopping? Share the data across departments
(By Judi Hess - President, Customer Perspectives) If you’re a bank that has used the services of a mystery shopper company such as Customer Perspectives, you’ll get more value from your investment if you share the resulting data across departments and encourage those...
Watch out for mystery shopping scams
The Better Business Bureau (BBB) is getting a lot of complaints lately about scams involving mystery shopping—those ads that lure in the unemployed, stay-at-home moms or retirees, promising they’ll make tons of money by shopping. The scammers may use the trick of...
Thinking about becoming a mystery shopper?
Mystery shopping can be a rewarding part-time job. You will be contributing information that will help company’s improve their customer service, and that helps everyone who shops! There’s no shortage of information on the Internet about how to become a Mystery...
Doing your taxes when you’re an Independent Contractor
As a mystery shopper, you are officially classified as an Independent Contractor for federal income tax purposes. This article by Shannon Scarberry of IntelliShop offers tips for doing your taxes when that time comes around: * You are responsible for filing your own...
What to measure when you use mystery shopping services
Mystery shopping reports can reveal how well your employees are interacting with customers and, therefore, the mystery shopping process is one that can be used in a multitude of types of businesses, according to this article. Some common questions that can be...
What not to do during a mystery shop
In an article by Suzanne Rose, originally published on www.helium.com, she offers some tips for mystery shoppers on what NOT to do during a shop. Avoid being overly dramatic While shopping, don't act like you're in a school play. Making loud comments that are not...