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Our blogApril 2014 Client Newsletter
April 2014 Client Newsletter - Ensuring a Service Culture
Shopper Newsletter – Qtr 2, 2014
Shopper Newsletter Qtr 2 2014
The rules of customer service have changed
Entrepreneur Magazine claims that customer satisfaction is still a primary goal of any business but that the means of achieving that satisfaction have changed. We are made aware of a service problem more rapidly through the viral nature of social media. That means our...
Surge in hiring should result in planned mystery shopping
Mystery shoppers can help your company determine whether your employees are fully trained and contributing to the growth of your business. In a way, the mystery shopper you bring in, through a company like Customer Perspectives, “audits” the performance of your...
Are you delivering pain-free customer service?
The folks at Forrester have identified what this research firm sees as the top trends in customer service for the year 2014. In short, we are all living our lives online these days, using various devices, and the research is showing that customers want to be able to...
Mystery shopping, plus customer, employee surveys give a clear picture
We’ve often mentioned the short-term and long-term benefits of using a mystery shopping service to gauge whether your customers are having a pleasant experience with your business. This article from Hotel News Resource, points out that the true value brought by a...
March 2014 Client Newsletter
March 2014 Client Newsletter - Using Your Mystery Shopping Results
Keep these 10 commandments in mind
This article gives a quick “10 Commandments” of good customer service, worth a review by anyone whose job it is to serve customers. Here is our summary of the list. The customer is your boss. Listen to the customer. Identify the customer’s needs and meet them. Treat...
Want to drive your customers away? Here’s how
You probably aren’t looking for tips on driving business and dollars away, right? But, could you be doing it and not even realizing it? The folks at Inc.com have put together a handy list of five things that are sure-fire ways to lose business. Here’s our review for...
Use mystery shopping to check employee preparedness, company training programs
How can you determine that your employees know everything that they should know to serve your customers well? This article suggests that mystery shopping is an excellent way to determine this. Mystery shopping services can reveal an employee’s level of sales...