by studio98 | Feb 22, 2011 | Businesses
There is a Target and a Walmart in my neighborhood. Prices are pretty similar – Walmart is probably cheaper. Why then, do I continuously find myself at Target for various and sundry items? In short, Target “gets” the concept of customer service. Whenever I need to...
by studio98 | Feb 4, 2011 | Businesses
Get your front line on board. It’s vital that the people responsible for the results of the mystery shopping program understand and support the program, especially if incentives are based on the results. Before the program is finalized, management MUST make...
by studio98 | Jan 25, 2011 | Businesses
Successful mystery shopping doesn’t just happen. It requires more than someone just deciding to do it, and then finding a provider. Here are some things to consider: Know your objectives. Goals must be defined in specific and measurable terms. Do you want to...
by studio98 | Nov 21, 2010 | Businesses
Back in my days when I worked in retail for a number of years I wished I had a job where I would evaluate sales associates on their customer service skills. We had comment cards available to all our shoppers if they chose to comment about our service, but it wasn’t...
by studio98 | Sep 21, 2010 | Shoppers
Mystery Shopping is a process through which companies can measure the quality of their retail or service facility by gathering certain information about their establishment, products and employees through the services of an unknown shopper. A Mystery Shopper acts a a...
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