Shopping is Measuring

Management does not have the anonymity and the luxury of regularly observing and evaluating the performance of each customer contact employee.  So, how do you know if your personnel are indeed a positive force in your sales effort or unknowingly undermining every...

How to Deliver Top Notch Service

Employees vary widely in appearance, personality, and ability, which creates an obvious problem with quality control.  Human variability does not lend itself to the standardization and control that machine-based industries enjoy. Because machines can never replace...

It’s All About the Customer Experience!

Although the significance of customer relations to your overall marketing strategy is inestimable, clearly your marketing dollars are ill-spent if you fail to upgrade the capabilities of your customer contact employees.  Advertising promotes interested propects, but...

Customers Shunning Shoddy Service

Just as today’s consumers are shunning shoddy merchandise in favor of longer lasting quality products, so too are they rejecting shoddy service.  In our increasingly impersonal world, customers value being recognized and treated as individuals. This is only slightly...

Who “Holds” Your Company’s Reputation?

Part 1 Is direct contact with customers intensive at your bank or credit union?  If so, you are putting your organization’s reputation and credibility in the hands of each employee who interacts with your customers. Do you have a systematic and objective way to...