by studio98 | Jul 18, 2011 | Businesses
Our trade association, the Mystery Shopping Professionals Association, will be discussing the future of social media in mystery shopping at their conference in October in Atlanta. According to the panel moderator, social media is changing the dynamics of the...
by studio98 | Jul 15, 2011 | Businesses
A new study examining the ways consumers research and buy things online shows that they are quite sophisticated in their efforts and they use a variety of tools to do their homework and find the best price. The opinions of others seem a key factor in buying decisions....
by studio98 | Jul 12, 2011 | Businesses
In mystery shopping, detailed customer assessments done by the mystery shopper can help a retailer with a long list of challenges. The qualitative data can be used to assess problems in the retail store, develop ways to address those problems and then to measure...
by studio98 | Jul 5, 2011 | Businesses
For retail chains and other competitive consumer-based companies, the information in the “shops” – industry lingo for the work of the undercover operatives – is vital, said Judi Hess, owner of Customer Perspectives, a New Hampshire company that...
by studio98 | Jun 13, 2011 | Businesses
In “shopping” (sometimes called “mystery shopping”), trained and supervised “shoppers” actually engage in typical transactions with customer contact personnel and then rate specific attributes from a customer’s perspective. These include such traits as: • ...
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