by studio98 | Aug 5, 2011 | Businesses
Businesses that need the services of a mystery shopping company too often look at the quantity of reports that a company can provide when, really, it should be about quality, according to one expert. The primary purpose of a mystery shopping company such as Customer...
by studio98 | Jul 29, 2011 | Businesses
Financial institutions see Facebook, LinkedIn, YouTube, blogging as a kind of encroaching threat. They worry about privacy issues, wasted work time, too much free-wheeling interaction with customers in a highly regulated industry. Further, the information technology...
by studio98 | Jul 26, 2011 | Businesses
From your customer’s point of view, your business practices may look a lot different than you think. Have you done anything lately to try to see things the way your customer sees them? This article by Kathy Breitenbucher suggests you fill out the same forms you...
by studio98 | Jul 22, 2011 | Businesses
Good customer service is key to your business’s profitability. In a recent study, the American Express Global Customer Service Barometer, showed that two otherwise identical businesses fare very differently if one is lacking in excellent customer service and the...
by studio98 | Jul 19, 2011 | Businesses
Customer experience, the employee experience and their organizational culture are inextricably linked. That’s the conclusion of this article from Quirk’s Marketing Research Review. As examples, USAA, Amazon, Southwest Airlines, Apple and Zappos are cited as being tops...
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