A Mystery Shopping case study

New Hampshire’s Service Credit Union relies on mystery shopping to keep up with customer expectations. Dan Clark, vice president of branch administration for Service Credit Union, says that branch employees, for example, are expected to use customers’...

Mystery Shoppers Move into 21st Century

[adapted from 1to1 Media newsletter] Social media like Facebook ad Twitter aren’t affecting the value of hiring a mystery shopping service. That’s the view of Customer Perspectives owner Judi Hess and others in the industry. Mystery shopping is “a means to measure...

Use mystery shopping? Share the data across departments

(By Judi Hess – President, Customer Perspectives)If you’re a bank that has used the services of a mystery shopper company such as Customer Perspectives, you’ll get more value from your investment if you share the resulting data across departments and encourage...

Customers don’t want excuses, they want service

Customers do not want to hear about your problems when you fail to meet their expectations. They don’t care that it was your…suppliers’, employees’, weather’s fault. They want you to do what you said and, when you can’t, set it right. No matter what went wrong, if you...