An Interview with a Great Grocery Store Client

What issues are your grocery store clients facing and combating? What are you clients measuring more than anything these days? Two trends really dominate what we’re seeing from consumers.  First, consumers are more value-conscious than ever.  That doesn’t necessarily...

Benefits of Mystery Shopping

In an article written by Janice Jones and posted on ArticleBlast.com, she states that many business owners rely too heavily on advertising and marketing to build their company success and creating a brand name for themselves. However, she writes that should not be the...

Clandestine Tools of Mystery Shopping

An article published on Rave the Web reports that companies are increasingly turning to the services of a mystery or secret shopping firm to provide a “reality check” on whether or  not their brand promise is fulfilled when customers are served by their...