How’s your customer support?

Providing excellent customer support leads to customer loyalty and higher profits. That means your company’s processes for customer support need to be continuously evaluated for effectiveness.  This article suggests three top reasons for improving everything you do in...

Making sure employees are empowered

The bridal registry listing I was handed clearly stated, “Shipping is free if item is not in stock at the store.” I really wanted my item shipped, but it was in stock. I couldn’t deny it. I decided to ask the registry person if I could, in fact, have it shipped for...

As always, seek the customer’s point of view

In this article about mystery shopping, a customer pinpoints the whole challenge companies have with providing quality customer service; too often their efforts at doing so are focused on the company’s needs, not the customer’s.  Here, a cell phone provider customer...