Mystery shopping phone evaluations: How to proceed

Phone calls to hotels are on the rise? This is probably because of the omnipresence of SmartPhones in which a person can simply choose “click to call” to make a booking.  Are your hotel’s call centers and staff prepared to handle this upswing? You may want to consider...

Mystery shopping by phone may yield surprising results

A recent study of 139 franchisors turned up some interesting finds after mystery shoppers made telephone contact with the companies. Eight percent of the franchises actually didn’t have a phone number or had a wrong phone number listed on their company website! Only...

Customer evaluations: A comprehensive approach

In this article, writer Micah Solomon makes the case for developing a customer service approach that is comprehensive and organized. Developing a plan, and taking your time at developing a plan, will yield results but, as is so often the case in business, time is...