Customer experience fail? Some never forget

I learned recently that a beloved boutique in my little town was being sold to new owners.  “Great!” I thought, because that boutique was NOT beloved by me.  It was all about a little customer experience I had there.  It all started 17 years ago.  I was on...

Persistence Pays

Did you know it takes between 5 and 15 contacts to close a sale? One of my prospects was giving his employees a sales pep talk and used Customer Perspectives as an example. He told them that he receives an e-mail or phone call from us once or twice a year, every year....