Building customer loyalty: Here is the key

There’s no doubt we are in a global economy, which means we’ve got to have a whole new view of our competitiveness as companies. In his article, “If you don’t, someone else will … the key to customer loyalty”, Guy Arnold suggests that it’s no...

Make the customer happy: cut the burrito!

Stopping at a nationally known burrito chain with a friend recently, I ordered one of their loaded burritos and asked if they would cut it in half—neither my friend nor I need to eat a whole burrito, as much as we love sour cream and guacamole. “I’m sorry, we’re not...

Customer loyalty? Keep four things in mind always

Earning a customer’s loyalty has always been important, but you may not realize that in today’s marketplace, it should become your number one priority. With the social media technologies available to everyone, instantly, a great customer experience can spread like...