Greetings matter

by | Oct 30, 2012 | Businesses

ATT, the telephone service, has a rule that a customer coming in the door must be greeted within 10 seconds and within 10 feet of the entrance. It’s something ATT has committed itself to—the proper way to greet a customer—because the research shows that the...

You could win customers and loyalty with 7 simple steps

by | Oct 23, 2012 | Businesses

In this article from Inc.com, the author provides seven small gestures that can go a long way toward winning new customers.   His ideas can be broken down into just a few things to keep in mind if customer service and customer loyalty are important to your business....

Two points of view on any business transaction

by | Oct 16, 2012 | Businesses

Any interaction between an organization or business and the people who use their product or services can be thought of as a “customer experience” and, according to one expert in this article, shouldn’t be overlooked. In short, a business needs to know what it KNOWS...

Use mystery shopping to improve employee performance

by | Oct 10, 2012 | Businesses

One way to ensure that your employees are interacting with customers the way you want them to be is to start a mystery shopping program to gain the customer’s perspective. This article by Tom Brown states that mystery shopping can free you, the company owner, from...