What’s the cost of losing a customer?

by | Apr 30, 2012 | Businesses

It wouldn’t be a good situation to be gaining customers in respectable numbers, but losing existing customers just the same. Gaining or losing a customer has a significant impact on a company’s profits. If new customers are gained by offering them significant...

Mystery shopping programs explained

by | Apr 23, 2012 | Businesses

The true value of a secret shopper service such as Customer Perspectives is knowing what’s really going on in your store when management isn’t around. A good mystery shopping service will set up a customer service evaluation program for you that is based on needs that...

“Hatesurfing” to positive business outcomes

by | Apr 3, 2012 | Businesses

Is the Internet one big complaint box? It seems that way, according to the author of this article on “Hatesurfing”. One suggestion by social media experts is for businesses to begin their activity on social media sites by finding out what people are saying about their...