A Mystery Shopping case study

by | Feb 24, 2012 | Businesses

New Hampshire’s Service Credit Union relies on mystery shopping to keep up with customer expectations. Dan Clark, vice president of branch administration for Service Credit Union, says that branch employees, for example, are expected to use customers’...

Mystery Shoppers Move into 21st Century

by | Feb 15, 2012 | Businesses

[adapted from 1to1 Media newsletter] Social media like Facebook ad Twitter aren’t affecting the value of hiring a mystery shopping service. That’s the view of Customer Perspectives owner Judi Hess and others in the industry. Mystery shopping is “a means to measure...

Use mystery shopping? Share the data across departments

by | Feb 6, 2012 | Businesses

(By Judi Hess – President, Customer Perspectives)If you’re a bank that has used the services of a mystery shopper company such as Customer Perspectives, you’ll get more value from your investment if you share the resulting data across departments and encourage...