Mobile, Social Media, Search: Changing Shopper Behavior

by | Jul 15, 2011 | Businesses

A new study examining the ways consumers research and buy things online shows that they are quite sophisticated in their efforts and they use a variety of tools to do their homework and find the best price. The opinions of others seem a key factor in buying decisions....

Qualitative Data is Key to Services of Mystery Shopper

by | Jul 12, 2011 | Businesses

In mystery shopping, detailed customer assessments done by the mystery shopper can help a retailer with a long list of challenges.  The qualitative data can be used to assess problems in the retail store, develop ways to address those problems and then to measure...

Your Reputation is Everything

by | Jul 5, 2011 | Businesses

For retail chains and other competitive consumer-based companies, the information in the “shops” – industry lingo for the work of the undercover operatives – is vital, said Judi Hess, owner of Customer Perspectives, a New Hampshire company that...