The Many Uses of Mystery Shopping

Mystery shopping – getting a customer’s eye view of your business – is widely recognized as a valuable marketing and customer service tool. What is often not recognized is the many ways a mystery shopping program can be utilized. Here are some ideas...

Mystery Shopping Explained

Enjoy shopping, new products and good deals? You may want to try your hand at being a “mystery shopper” for grocery stores. Mystery shoppers are part-time workers hired by companies to help evaluate their products and services to improve customer service,...

Mystery Shopping As A Quality Assurance Tool

Quality assurance in service industry is a tough task. Quality is considered good if end product or service meets the set specifications. But determining the specifications in case of service is tedious. This is because the expectations and aspirations of different...